The
Downtown Nashville Retail Strategy -
Retail Strategy and Merchandise Mix Plan
Nashville Civic Design Center ERA/Downtown Works (ERA/DW) was hired last year
by The Downtown Partnership to outline a recently released Retail Strategy for
Downtown Nashville, which includes a Merchandise Mix Plan and a comprehensive
implementation strategy. ERA/DW defined and assessed the relevant customer markets
and their spending patterns. Additionally, ERA/DW performed a qualitative assessment
of all ground level retailers on the primary retail streets in the Downtown Core.
This Urban Design Forum will focus on the downtown overview and market assessment
and then the merchandising direction for the Gulch, SoBro, and the Downtown Core,
as presented by Crissy Cassetty of the Downtown Partnership.
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